It's in our books. It's in our minds. It is all one thing. It is so silly for students to have a separate section for "digital" work. It's integrated into our campaigns, so why would we separate those from the whole concept.
Awesome agencies should not be and hopefully do not want a book or website separated between traditional and digital. (And for the record, I don't think that Print is dead, but I strongly believe that it has to get a lot more special and elite.
Social networks follow a similar story. I connect with people instantly. E-mail is almost as outdated for me as the USPS. Immediacy is valuable.
It is a way to truly stay connected with so many more people. It makes our world entirely smaller than before. I can see and talk to almost anyone I've met and cared to keep in touch with around the world. It's a part of my life as much as a rolodex was a part of yours--if you have and even know what it is. I've never owned a physical rolodex.
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